Terra
Terra is the result of an educational program with the communities of Ecuador. The self-expression, connection with nature, and rediscovering of culture, are expressed in a collection designed in partnership with artisans.
Project Duration: 1 year
Project type: Professional development for REINO STUDIO
My role: Industrial Design team manager, Educational methodology design, Workshop planner & training, Collection designer (partly), and commercial and cost analysis.
01
HeartMade
Heartmade is an accelerated technological education and design program that aims to develop planning, productive, and sustainable communities, based on strengthening and developing soft and hard skills. Which empowers craftsmen both of their culture, identity, and heritage, as their knowledge and talent. The program introduces the concepts of Digital Manufacturing, Neocraft, and Digital Handicrafts to empower artisans of new technologies and evolve their objects to contemporary designs that maintain their essence and local roots. At the same time respond to the tastes and preferences of current consumers, achieving in this way to improve sales, energize the economy of artisans and consequently lengthen the life of Ecuadorian craftsmanship and safeguard the heritage.
Terra borns as a result of this educational process. A multidisciplinary project with specialists in each area. From digital manufacturers, designers, artisans, photographers, and producers to carry out this project that lasted a year.
02
Tropitagua
ABOUT US
Asociacion Tropitagua is known as one of the most reliable and disciplined local organizations, and its leader is one of the most visionary promoters of local development. Our mission is to be the link between consumers and artisans to show our capacities and creativity to work with the tagua seeds thus, we foster the families of our community's economic and social welfare through the commercialization of our products.
Our vision is to become the first distribution channel for Tagua handicrafts, domestic and international wise, this way supporting the preservation of the environment and the ancient know-how of the Ecuadorian artisans.
03
TERRA
Our soil's richness has allowed us to extract this product from its roots and praise the element from which we come. Our jewels are the product of our hard work and the dedication of our people. Their proceeds benefit the families of artisans from the Sosote community, located in Manabi, Ecuador. The materials we use to produce these natural jewels are organic, born, and sown in Ecuadorian soil.
