LUMBER LOVERS
Design Thinking - Design Strategy - Concept
Project Duration: 10 weeks
Team: Luwei Han, Britt Reyes, Michelle Estrella, and Andrew Bateman (Education team)
My role: UX Research, UX Design, Concept, Strategy plan
01
The Challenge
How might we increase accessibility and demand in the Southeastern U.S. for salvaged lumber (i.e., antique lumber) from Savannah's deconstructed historic building?
Partnering with Re: Purpose Savannah, engage a multidisciplinary perspective to synthesize new ideas for
service innovation to:
(1) grow the market for salvaged historic building materials (e.g. lumber) in the Southeastern region;
(2) improve the customer experience at the proposed Re: Purpose Savannah Lumber Yard build-out and
(3) support the mission of Re: Purpose Savannah.
